Legal Qualification оf Address Advertising
Abstract
The article analyzes the problematic issues of legal qualification information as advertising. The author presents a position regarding the qualification of address advertising and targeted advertising from the point of view of its conformity to such a sign of advertising as an appeal to an indefinite circle of persons, the position of the FAS of Russia, judicial practice on the topic. It is suggested to distinguish between the subjective and objective orientation of the advertising message. When considering such a sign of advertising as an address to an indefinite circle of persons, an indefinite circle should be understood as persons who cannot be predetermined as a specific party to the legal relationship arising from the sale of the object of advertising, and of which it is not known in advance whether they will see the advertisement and whether they will respond to the advertising message about the object of advertising (for example, whether the advertised product will be purchased). Even a narrow list of addressees of advertising will be an undefined circle of persons, since it is not possible in advance to guess which of the addressees will receive the advertisement and, as a consequence, will conclude contracts with its sender, including in cases of selecting such addressees according to certain criteria and personalizing the appeal itself.
DOI 10.14258/izvasu(2018)3-25
Downloads
Metrics
References
О рекламе : Федеральный закон от 13.03.2006 № 38-ФЗ (ред. от 28.03.2017) // Собрание законодательства РФ. — 2006. — № 12. — ст. 1232.
Страунинг Э.Л. Правовые признаки рекламы // Закон. — 2006. — № 12.
О понятии «неопределенный круг лиц» : Письмо Федеральной антимонопольной службы от 05.04.2007 № АЦ/4624 // Экономика и жизнь. — 2007. — № 19.
Бадалов Д.С. Постатейный комментарий к Федеральному закону О рекламе / Д.С.Бадалов и др. — М., 2012.
Решение Арбитражного суда Ростовской области от 08.06.2015 по делу №А53-9616/2015 // СПС КонсультантПлюс.
Решение Арбитражного суда г. Москвы от 30.03.2016 по делу № А40-188149/2015-92-1515 // СПС Консультант-Плюс.
Постановление Девятого арбитражного апелляционного суда от 30.09.2015 № 09АП-38131/2015 по делу № А40-85856/15 // СПС КонсультантПлюс.
Постановление Девятого арбитражного апелляционного суда от 25.01.2016 № 09АП-56873/2015 по делу № А40-57742/15 // СПС КонсультантПлюс.
Постановление Федерального арбитражного суда Волго-Вятского округа от 29.08.2008 № А79-334/2008 // СПС КонсультантПлюс.
О персональных данных : Федеральный закон от 27.07.2006 № 152-ФЗ (ред. от 29.07.2017) // Собрание законодательства РФ. — 2006. — № 31 (ч. 1). — Ст. 3451.
Copyright (c) 2018 И.В. Кирюшина, Н.Ю. Лебедев
This work is licensed under a Creative Commons Attribution 4.0 International License.
Izvestiya of Altai State University is a golden publisher, as we allow self-archiving, but most importantly we are fully transparent about your rights.
Authors may present and discuss their findings ahead of publication: at biological or scientific conferences, on preprint servers, in public databases, and in blogs, wikis, tweets, and other informal communication channels.
Izvestiya of Altai State University allows authors to deposit manuscripts (currently under review or those for intended submission to Izvestiya of Altai State University) in non-commercial, pre-print servers such as ArXiv.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License (CC BY 4.0) that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).